Ways To Make Money – Embrace Your Untraditional Side
I can tell you that one of the best ways to make money is by creating an unconventional product or service which satisfies a hungry market. Unfortunately, the lack of creativity is what I notice most frequently in online business. Most websites which market a product or service have a generic look and feel.
Way back during the dot come boom, coming up with the next cutting edge solution was the ultimate goal, and the actual business was secondary. The person who was most creative was the person who would make the most money. In fact, even an amazingly novel idea was worth millions, or even billions. Do you think I am being far fetched with this assertion? If so, visit your favorite search engine, and type in the name “Mark Cuban”. How do you think he became a billionaire? He sold his idea for Internet radio, that’s how.
Just think for a moment. Back during the dot com era, there were not nearly as many websites online as there are today. Therefore, you cannot just create a generic website, with a generic idea and expect to make money. Rather, you need to shout and be seen. However, you want to do this by creating substance, not fluff. One thing that the dot com collapse taught us is that fluff does not get your very far.
Here is a challenge for you. Step away from the computer, and brainstorm on unique ways to make money. The information which you have working for you is that you know that success if very possible. The new innovations which have and will become Internet booms have not been exhausted. Just look at the more recent Internet sensations such as Facebook and Twitter. Both were criticized for going against the norm and look at them now.
The thing about the Internet as it sits today, is that it is perpetually in puberty. It is continues to grow at an exponential rate. Last count, there were in excess of 40 billion websites on the Internet, but that number may change by the time I have finished writing this article, so do not hold me to that number. Nonetheless, you cannot just add your one or two websites to this portal, and think that anyone is going to pay attention. You have to identify a market niche which has a need, and give them the solution to their need. Take Twitter, for example. Twitter takes care of the need to streamline information to a vast array of individuals in an instant. Twitter was able to identify a niche in online communication, and provided a solution to the needs of this niche.
Let us travel back in time for a moment. I am sure that everyone reading this article has heard of Disney World and Disneyland, right? Well, the creator of these insanely popular amusement parks was Walt Disney. Mr. Disney was known for being a very unconventional thinker. However, similar to Twitter and Facebook, he was actually laughed at for some of his ideas. This is actually quite common for many business geniuses prior to proving everyone wrong. Disneyland was ridiculed by the press and termed “Disney’s Folly”. Keep in mind that this was during the concept stage of the business. How do you think the person who ran that story felt after they were humiliated?
Just know that if you have an idea which goes against conventional thinking, expect people to put that idea down. Just think back to the year 1996. You are excited because you have determined that you are going to develop an online business in which you will give everything away for free. What do you think would happen if you were to have shared this concept with your friends or family? They would probably have given you their movie money and thanked you for the comedy.
The funny thing is that a company did actually develop on Internet business which was based on giving away everything for free. This company is called Hotmail, and they gave their e-mail platform away for free at a time where everyone else was requiring either payment, or some sort of work or scholastic affiliation. Hotmail was first, and Hotmail was, and still is free.
The thing which Hotmail did, was recognize a niche market which would bring them fortune in the future. What they did, was take a paid service, made it better, and gave it away for free. Who can say no to that? I know that in 1997, I did not say “no” when I opened my first Hotmail account. Thereafter, Hotmail generated revenue by selling ads, and they eventually sold off to Microsoft for millions.
It is still very much possible to identify a paid service, give it away for free, or practically free, and make money. Just look at VoIP through Skype. You can talk to anyone in the world over Skype for free. Skype makes its money by charging for long-distance, unlimited calling subscriptions, and business services. Thus, if you want to experience the same type of success as others in the past, you have to either take create something completely new, or improve on something by making it more accessible and less expensive. Whichever individuals can determine how to do this, will be the individuals who discover ways to make money in the multi-million, or even multi-billion dollar range.
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