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Before I start this article and to make sure you get the most from it, be sure to read the first to parts in this series Discover How To Create Leads For Your Internet Marketing Promotion Business (part one) http://bit.ly/daxtTi And Following Up Until You Get Action In Your Internet Marketing Promotion Business (part two) http://bit.ly/agelHF

Follow up is something, which if you have any contact with clients, in any way, must be part of your business. Unfortunately statistics strongly indicate that most businesses, especially small businesses fall short of what is needed to make the sale.

One of the huge benefits of having an internet marketing promotion business is the ability to automate your follow-ups with virtual assistants. Every time someone contacts you for information about your business, simply add that person’s email address to your list of prospects and then periodically send follow-up messages to that list.

It’s important to realise that you *will* get business from these prospects *if* you stay in contact with them. In fact, prospects need to hear from you multiple times before they actually buy: 2% of sales are made on the 1st contact. 3% of sales are made on the 2nd contact. 5% of sales are made on the 3rd contact. 10% of sales are made on the 4th contact. 80% of sales are made on the 5th-12th contact [Source: National Sales Association]

The importance of this cannot be underestimated. Time and time again internet marketing gurus tell you that the money is in the list. This is not by accident. We online marketing specialists know that this is fact. The more people you have on mailing lists that are interested in your products or services, the more sales you will make. And remember, the majority of this can be done automatically without you needing to be personally involved.

The key is making your message not be about asking them to buy, or constantly supplying them with more info about your product or service. It must at some point take on the flavour of providing them with something that will directly benefit them. We’ve all seen this and probably been part of it. Basically this means creating and/or sharing items of high and relevant value that you can give away, while simultaneously building value in your brand, your company, or you individually with your clients.

It’s easier to do than you might initially think. The internet is the easiest place to find free content that you can share with your customer base. An example might be to search and locate articles of interest and relevance, copy the link then paste and send.

If you can search, read, copy and paste, you have created a very simple yet powerful mode to follow up without being a creative writer, or videographer and spending thousand to produce content. You can simply copy the link, and in the subject line write “Article of Interest” and in the body, types “Please accept this short article I read. I found it very enlightening and thought you’d find some value in it”. Click send and you’re done!

If you would like assistance with setting up an extremely effective follow up system that can pretty much be put on auto-pilot, be sure to get in touch with me.

Discover more about internet marketing promotion. Stop by David Batchelor’s site where you can find out all about internet marketing consulting and what it can do for you.

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