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Do you have a passion? Perhaps a hobby, or an extreme interest in something? Wouldn’t it be nice for you to actually make a little money from your passion, instead of the other way around? Although it will take a lot of work, there has never been a better time to make money from your passion, thanks to the abundance of free (or cheap), easy-to-use tools on the Internet. Here are three steps to help you get started.

First, start blogging about your passion. Think about it-where do you currently get information on it? Probably from the Internet. How many blogs do you read where you realize you know more about the subject than the blogger? Starting a blog is as easy as creating an account on WordPress.com or Blogger.com. You’ll want to make sure you have the flexibility of putting ads on your blog, though, so I suggest buying a domain (e.g. spelunkingexpertadvice.com) and a hosting account from GoDaddy (less than $9 a month), and then installing WordPress from within GoDaddy (it is free and easy to do).

Second, once you’ve posted some content to your blog, add some ads to it. This is easier than it sounds. Think about the businesses that sell products you use, would recommend, or might be blogging about. Go to their websites and search for “affiliate.” A lot of times you’ll see a link at the bottom of the page called Affiliate Program. That refers to you joining their affiliate marketing program (meaning you become their affiliate), which is just a strange way of saying you’ll run their ads on your blog. If they run an “in-house” program, you’ll need to submit your contact information with them so they can accept you into the program. If they run their program through an affiliate network, such as Commission Junction or LinkShare, they’ll require you to submit your contact information to those networks. Either way, it won’t cost you anything. Once you’ve signed up, you’ll be given some html code that you have to paste to your blog. That places the ad on your blog, and includes a script that tracks people who click through your ad. Whether in-house or via a network, the program will track any clicks and sales, so you get credit (and paid) for those sales.

Third, use CRM software to manage your efforts. CRM stands for customer relationship management, and is useful for recording contact information of people you are (or would like to be) doing business with, logging interactions you have with them, and scheduling your follow-up tasks. There are a lot of CRM companies out there, but a few have a free tier, including sugarcrm.com, freecrm.com and esilverbullet.com, which comes preconfigured for online publishers.

My dad used to sell pet food for a living. He once told me he knew more about dog food than anyone in the state. If he had had a blog, imagine how useful it would have been for all the dog lovers out there. Now imagine how excited the dog-food companies would have been to place their ads on his blog. If you know more about something than most people do, you could create the same situation for yourself by writing about it and placing targeted ads on your site.

To find out more about customer relationship management, systems made specifically for those involved in affiliate marketing campaigns, visit this site about a great CRM.

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Tagged with: advertising • affiliate marketing • customer relationship management • internet advertising • internet marketing • online advertising • online marketing

Filed under: affiliate marketing

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