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The simple steps of on-site basic search engine optimization, from Wag the Dog Marketing.

Keyword Research: Supply and demand keyword research is a must in order to determine what phrases, relating to your products and services, you’re going to market via search engine optimization. Opposed to popular opinion, you do not want the broadest phrases related to your offerings.

You are far more likely to have success when you don’t make great efforts to search optimize phrases that your competitors are endlessly targeting. You want to focus on phrases that do relate to what you offer, however are not so competitive. You’d rather have 1% of 1000, then 0% of 5,000,000.

Good Keyword Content: Write good content about the phrases you’ve selected. Be sure to write only one article per phrase. Make sure to sprinkle your chosen keyword into the headline tags, and throughout your article using it more in the beginning and ending of the article. Think of an hour glass.

In the middle of your article, use other variations of phrases you’d like to have your page found under at the top of the search results.

Effective Meta Tags: Creating proper Meta Tags. Although Google doesn’t put too much value on your title, description and keyword tags anymore, humans do. It does no good to have your page come up on the first page of search results only to be skipped because the description shown is poorly written.

You want to capitalize the first letters of your important words here and make sure the description is written clearly and is short and punchy, making the viewer want to read more.

Internal Linking: Link your home page to your most important content pages, and then those pages to the less important pages. Make sure all pages use their main keyword as anchor text in a link pointing elsewhere. Be sure to link all pages back to your home page.

Although these steps are very basic search engine optimization tips and organic SEO steps, they are vital. So take your time and add good content to the already huge Internet and your site will surpass all the piles of content.

Bark at Susan Walker and get info on local seo optimization, today, or just learn more about how local SEO optimization can help your business.

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Tagged with: advertising • internet marketing • Search Engine Optimization • SEO

Filed under: Search Engine Optimization

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